2020 is here, and with the new year comes a wave of packaging trends that are predicted to take the industry by storm. Here we consider some of the top trends to look out for and what you need to know about them:
1. 100% Recyclable
Sustainability has been on the rise for a while with businesses picking up on how a vast number of consumers care for the environment. Now more than ever you can’t go a day without seeing news stories about plastic reduction and climate change. In turn, more organisations are vouching for sustainable packaging to reduce their own environmental impact and please potential consumers. Opting for cardboard packaging and protective inserts which can be recycled and reused for easy returns are effective ways of achieving 100% recyclability and a step towards zero waste.
Storytelling has long been a successful marketing tool to entice customers. While most brands provide some background information on their website, its just as easy to tell a story and convey a message on the physical packaging that consumers receive. It’s especially important for e-commerce businesses, where customers do not have the opportunity to see, touch or taste a product in real life. When it comes to storytelling, creativity is key to stand out from the crowd. Don’t be afraid to tell the story of how your brand came to light or the benefits of your product!
3. Bigger, Better Details!
While minimalism will always have a place in the packaging industry, we’ve seen several brands switching to maximising details to set themselves aside from other packaging designs. Whether it’s colour, text, pattern, texture or a flamboyant logo, brands are opting for head turning designs to ensure their products are picked from the shelf. In the age of social media, consumers are constantly looking for aesthetic value, so this year try to focus on a way you can enhance the details of your packaging to make it worthy of a social post!
4. Smart Packaging
Augmented reality has already sparked interest among consumers shopping for furniture or shoes with certain brands as they get to trial and visualise items as if they have already purchased them! As technology continues to develop, there’s no doubt we will see more ‘smart’ technology incorporated into packaging as well. If it seems daunting, one of the simplest ways to update your packaging into the tech age is by displaying a QR code. QR codes are a great way to draw customers back to your website to find out more about your brand and product! They can also be used for the purpose of a rewards program or competition as incentives to purchase your product over another.
5. Custom Fits
To keep up with the demands of e-commerce orders and cut down costs, the custom-fitted approach is increasing popularity in order to save waste, time and money. Using custom-fitted packaging allows companies to eliminate using excess materials for protection like Polystyrene. Instead, with custom-fitted packaging, businesses can get exact, made-to-measure packages to fit the needs of their product range. This includes protective inserts which can be made from cardboard for an eco-friendly option.
At PPI, our in-house team of packaging designers and engineers will work with you to understand your packaging needs. We offer custom solutions that are economical, protective and environmentally friendly.
Connect with us or call us now on 1800 25 8000 to book your FREE initial packaging consultation in Melbourne. We’ll work to ensure your packaging requirements are met, if not exceeded.