2020 has been a rollercoaster for everyone, but some people are doing it especially tough as we grapple with COVID-19. Particularly in Victoria, many of us have been watching restrictions heighten, businesses close their doors, and many families begin to feel the pinch.
COVID-19 may be keeping many customers indoors and away from their favourite restaurants, bars and clubs. However, from these unprecedented times springs an unprecedented opportunity for growth within online sales of alcohol. Instead of heading out for a drink, many of our Friday nights are now being spent at home.
COVID-19 restrictions are causing an unprecedented boom in Australians shopping online. Even before ‘seclusion shopping’ became the new norm, online sales have been skyrocketing for years. Now, millions of Australians transitioning to a work from home lifestyle has translated into an even bigger trend towards eCommerce.
Online shopping has become the norm, with more than 73% of Aussie households making an online purchase in 2018 - according to an e-commerce report from Australia Post. Many retailers are also offering affordable same-day and overnight delivery options to ensure products get to consumers as quickly as possible.
Packaging today is so much more than just a container designed to carry your products safely from ‘A’ to ‘B.’ Your product’s packaging gives your business the opportunity to communicate several aspects about your brand to customers. While there are plenty of ways your packaging can be interpreted (depending on the style you choose and your customer base), it’s important to step back and understand what you can do to connect with your customers.
In a world where leaving a product review is only a few clicks away from a smartphone, it’s vital for your products to arrive on your consumers’ doorsteps in mint condition. Delivering damaged goods can result in negative backlash regarding the quality of your products and affect your reputation as a company.
There is much to consider when storing and shipping heavy duty items, especially when it comes to the packaging! There are many risks associated with shipping heavy duty items including product damage, workplace injuries and customer complaints. Heavier shipments are more likely to be moved with forklifts rather than manually and might switch delivery vehicles or planes several times on the way to further destinations.
Protection, presentation and efficiency are vital when it comes to mail packaging for books. Although they might seem like sturdy items to post, there’s still the risk they’ll get knocked about during transit.
We regularly hear about the plastic-free revolution on the news. If you haven’t heard, it’s a movement involving people cutting down on their individual plastic consumption, particularly single-use plastic items like straws which pollute and damage the environment.