2020 was a year of rapidly changing demands and challenges for the packaging industry. However, the crisis created by the COVID-19 pandemic has also created an e-commerce boom spurring innovation in packaging design, strategy and technology.
Smart packaging is a huge trend sweeping the industry, linking the physical world with the virtual world and adding value and efficiency for customers at the same time.
Personalised marketing is one of the biggest business trends in the world right now. Whether it’s a suggested playlist based on your most listened to songs or a reminder that you’ve forgotten an item at the checkout - brands can now deliver highly targeted content to their consumers, using algorithms, cookies and data collection.
With the ever-expanding eCommerce sector, it’s important to continually think of ways of making your brand more noticeable and boost sales! Frequently changing your product packaging is just one of the approaches you can take which can be extremely worthwhile for your business. It’s a great solution for grabbing the attention of new customers or keeping current ones on their toes!
Multi-product packaging is the practice of placing multiple, or a range of products into one box or package.
Thanks to developments in manufacturing, technology and graphic design, packaging is transcending beyond its traditional function as merely a protective product casing.
When we think of cardboard, we often don't give much consideration to the elements of its design. But did you know...
What to do when your packaging isn't quite right? Shipping solutions for fragile, odd-shaped or hazardous items.
Do you need to freight fragile, odd-shaped or even hazardous items? Need to solve a logistics problem?