Online shopping has become the norm, with more than 73% of Aussie households making an online purchase in 2018 - according to an e-commerce report from Australia Post. Many retailers are also offering affordable same-day and overnight delivery options to ensure products get to consumers as quickly as possible.
After browsing and purchasing online, the next and most important customer experience point is the delivery. As as we know, first impressions are important - so it’s essential to make your packaging not only functional but memorable too!
Creating custom packaging is a great way to build brand awareness, and make sure your product stands out and enhances the whole customer experience. Here are some ways to ensure your packaging will be sure to deliver memorable moments, every time!
1. Get Creative
In this day and age, it’s all about the ‘optics’ – or the appearance of a product. So, don’t be afraid to get creative and have some fun with packaging! Consider everything including the design, colour, pattern or print, shape and logo placement to make your packaging unique and stand out from the competition. You want your packaging to surprise and delight customers – and generate a real ‘wow’ reaction. Carefully crafted custom packaging should leave customers wanting to re-purchase and coming back for more. Not sure where to start? Book a free consultation with one of our custom packaging experts.
2. The Influencer Effect
Social media is all about sharing our unique and memorable experiences with the world, no matter big or small. Separate yourself from standard deliveries and create attractive, bespoke packaging that is worthy of sharing on Instagram or in a viral YouTube unboxing video!
For the ‘influence effect’ think about the customer journey; from when they first receive and hold their package, to the process of opening and revealing their eagerly awaited new product. Exactly how your customer unpacks a box or carton is known as the unboxing experience and is something that can be factored into your packaging design.
3. Seasonal Options
For those who are time-poor or don’t enjoy shopping; buying gifts online is a convenient and increasingly popular option. Whether it be for Christmas, a Birthday or Valentine’s Day - creating fun and seasonal product packaging that essentially doubles as ‘gift wrapping’ will give customers another great reason to purchase with you, rather than the competition.
4. Go Green
If you’re taking steps to care for the environment and targeting customers who are interested in lowering their carbon footprint, using packaging made exclusively from recycled materials is essential. Don’t worry, going green doesn’t have to be boring or ugly! Cardboard packaging is a great alternative to plastic, which goes straight to landfill, and while sturdy and good for the planet, ‘green’ materials can also accommodate a range of inks and dyes to create beautiful, custom designs!
At PPI, our in-house team of packaging designers and engineers can work with you to understand and create unique packaging that meets your unique business needs. We offer a range of solutions that are economical, functional and environmentally friendly too!
Connect with us or call us on 1800 25 8000 to book your FREE initial consultation in Melbourne. We’ll ensure your packaging requirements are met, if not exceeded!