Why it's worth Frequently Changing your Packaging

With the ever-expanding eCommerce sector, it’s important to continually think of ways of making your brand more noticeable and boost sales! Frequently changing your product packaging is just one of the approaches you can take which can be extremely worthwhile for your business. It’s a great solution for grabbing the attention of new customers or keeping current ones on their toes!

Here we look at exactly how changing your packaging can benefit your business and when it’s appropriate:

1. Stand Out from the Crowd

If you’ve noticed a slump in sales recently, maybe it’s time for you to upgrade your product packaging design? And we’re not just talking about aesthetics! Redesigning your packaging isn’t always about the appearance. There are many ways you can improve on the logistics of your packaging (which can save your business time and money), alongside a re-design of the external layout to create the ultimate customer experience. Just remember not to stray too far from your original packaging to ensure your current customer base can recognise you!

2. Change your Values

Partnering with a new charity or making more of an effort to be environmentally friendly are great incentives to feature on your product packaging! Today’s age is becoming much more focused on greener alternatives. Opting for recyclable materials is a smart way to set aside your product packaging from a competitor’s and target customers with an interest in reducing their carbon footprints.

3. Highlight Limited Edition Products

If your business has a range of products and you’re interested in launching a new line or a limited-edition collection, creating packaging specifically for those products can help get people talking! This is when you should focus on the optics of your packaging. You want to create a design which will catch the eye of customers when they walk by or for the purpose of a producing a striking ‘unboxing,’ experience which will likely be seen by other potential customers online.

Check out how PPI created the packaging for Lune Croissants, including their limited edition series for Chinese New Year in collaboration with David Jones!

4. An Excuse to Play with Design

While consistent packaging might work for some brands, this rule doesn’t apply to everyone. It’s important to keep up with the times and check-in to see if your packaging can be improved on. Changing your product packaging is an opportunity to see what works best for your product and business, particularly if you haven’t changed your packaging in some time. It’s your chance to play around with shape, colour, protective materials as well as your branding to create a dynamic package which can better your return on investment.  

5. Create Hype around Festivities

Holiday packaging is extremely popular, so if you haven’t jumped on board the trend yet then it’s time to get creative! Incorporating different themes into your packaging for Christmas, Australia Day, Valentine’s Day, Easter or even sports events gives your business the opportunity to create hype and entice customers. Plus, special edition themes are more appropriate in gifting to people, which could turn into an increase in sales.

At PPI, our in-house team of packaging designers and engineers will work with you to understand your packaging needs. We offer custom solutions that are creative, economical, protective and environmentally friendly!

Connect with us or call us now on 1800 25 8000 to book your FREE initial packaging consultation in Melbourne. We’ll work to ensure your packaging requirements are met, if not exceeded.

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