3 Reasons Why You Should Consider Shelf-Ready Packaging
Packaging is often the first thing a consumer sees and it’s sometimes what attracts them to your product in the first place. Moreover though, packaging can also be the deciding factor in the consumer’s journey.
Shelf-ready packaging – sometimes referred to as retail-ready packaging or ‘Shipper Displays’ – is found in retail stores worldwide. It comes with so many benefits to businesses, retailers AND consumers, and we think you should truly consider it as an option to improve your product packaging.
Don’t believe us? Here’s why…
Serving as both display and logistical (freight) packaging, this multi-purpose solution keeps your product safe, secure and protected, whilst keeping retailers happy by saving them time and money when restocking their shelves, and unpacking freight-only packaging.
All they need to do is open it up, and it is pre-stocked with your product, ready to go! Not only this, but the clever combination of logistics and marketing packaging helps save you time and money, with no need to create a whole different package just to transport it in!
Shelf-ready packaging can go a long way to making your product stand out amongst the crowd on the shelves of a busy retail store. Shipper display keep your products uniformly presented and appearing neatly on the shelf.
Providing your packaging has a unique, brand-aligned and appealing design, shelf-ready packaging can instantly transform your packaging into a display offering of its own. This makes your product more visible against your competitors, and, in turn, can help you to increase sales.
Although shelf-ready packaging has one use and is usually thrown away, you have the power to make it as environmentally-friendly as possible. Since corrugated cardboard is still the king of sustainable packaging, this approach can help to improve energy efficiency, your product’s environmental footprint and also improve recycling efforts.
This has become ever-more important, with consumers increasingly expecting packaging to be recyclable. These days we know that consumers often look out for products that are environmentally responsible over their less ‘green’ competitors.
Want to take your shelf-ready packaging to the next level? Our team specialises in designing, engineering and manufacturing logistics and marketing product packaging. We have in-house designers and packaging engineers onsite in Melbourne, and we’re here to help fix your current packaging, or to design you a new solution, as your ongoing packaging partner.
Connect with us or call us now on 1800 25 8000 to book your FREE initial packaging consultation in Melbourne, where we will ensure your packaging requirements are met, if not exceeded.
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