How choose right customised packaging

Published 19 April 2023 | Article
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There are several things to consider when it comes to finding the right customised packaging for your product.

When it comes to finding the right customised boxes for packaging your product, you might not know where to begin. Considering the myriad options available, preparation and planning are the key to success. There are several things to consider when looking for your most appropriate packaging option, including both your product and your customers. Here at PPI, we’ve helped many businesses with their custom packaging in Melbourne and around Australia, so read on for what we keep in mind when finding the right solution.

Budget

Your packaging budget will depend on where you are in your business journey. This will determine the level of customisation you will be able realistically to achieve. The good news is — as your business grows, so will your packaging budget. From a consumer perspective, improving and updating your packaging frequently has a positive effect through brand recognition, customer loyalty and business profits as new packaging innovations are introduced.​

Quality and Quantity

Quality packaging should be a given for any business, but the quantity of customised boxes for packaging required will also affect your decision making.

While you’ll need to keep your budget in mind, you’ll need to consider your other business resources – like storage space and staff. Each packaging solution requires various levels of time and energy to pack your product into. If you have thousands of boxes to fill with your product — potentially with multiple inserts and layers — ensuring you have the staffing resources to get the job done is vital.

Custom boxes for packaging options are infinite, but time and money are not. The main priority of our design team here at PPI is to create a packaging solution that ‘ticks all your boxes’.

Product features

It might be an obvious one, but the size, shape and weight of your product will determine which packaging is right for you. Your packaging should be aesthetically pleasing but should also fit your product like a glove.

For fragile goods, like ceramics or glass objects, extra care needs to be taken throughout the process to ensure goods aren’t damaged at any stage in their journey. Protective box inserts or fillers might be required, which will also affect your budget and finished result.

Similarly, if your product is heavy, your product packaging will need reinforcement, or an innovative packaging material that is sturdy enough to hold your goods.

More broadly, if you’re packaging and shipping something like books or wine, there’s likely to be an effective and economical custom option for you.

Packaging function

Are your customised boxes for packaging purely for branding purposes, or are there other factors at play? Do you need to leave space for information on the box, or does your consumer already know what’s inside? These are a few questions to consider when choosing your packaging solution.

If your packaging needs to display information about the product inside, or more importantly, if there are legal requirements within your industry (such as food and pharmaceuticals) around the information displayed on your packaging, printed product packaging may be the right solution for you.

If the product is direct to consumer, you should consider personalised touches like branded copy and thank you notes to make the unboxing experience one to remember.

Conversely, if you’re shipping a large amount of product to a retailer, you should also consider your logistical packaging needs. Printed shipping cartons not only advertise your brand or product during freight, but also help in making your product look professional and different from your competitors.

Fig & Blooms customised packaging needed to be aesthetically pleasing and be able to withstand the stresses of the supply chain.Fig & Blooms customised packaging needed to be aesthetically pleasing and be able to withstand the stresses of the supply chain.

Fig & Blooms customised packaging needed to be aesthetically pleasing and be able to withstand the stresses of the supply chain.

Customer and brand story

Ultimately, packaging is a marketing tool. Customised boxes for packaging should be eye-catching and informative, but more importantly they are reflection of what you would like to convey about your product to your ideal customer.

Does your brand story call for a sleek and minimal design, or something more rustic and raw? Things like colour, artwork and box shape tell your brand story, along with smaller (but important!) packaging details like pull tabs and cardboard finish.

Maybe you’re working on a B2B model. In this case, your focus may better be spent on ensuring your packaging is built for functional handling, instructional communication and product protection.

No two products are alike, so choosing a total custom solution could be the best choice for you.

Sustainable materials

You shouldn’t overlook the environmental impact of your packaging. In the past, plastic has been the go-to option for product packaging; however, in today’s sustainably minded society, cardboard boxes reign supreme. They are not only beautiful, but reusable and recyclable.

The future of packaging is plastic-free, so for the sake of your brand, your consumers and the environment, you should make the switch to sustainable packaging sooner rather than later. 

Can you get a sample?

There are many online businesses that supply customised boxes for packaging, but not all of them provide the option to receive a sample before placing your order.

Receiving a sample is a necessary step to ensuring you’re happy with the final look, feel and fit of your packaging, and to make any changes before it’s too late.

Here at PPI, our design team will create a packaging design concept for the item you require. We work with you to get the design and initial sample perfect before we produce the entire run. A further meeting is arranged to review the sample, and any modifications can then be made.

Our team of experts will work in partnership with you to engineer your ideal customised packaging here in Melbourne. Let our design, engineering and manufacturing team guide you through the process towards achieving your ultimate packaging outcome.

Connect with us or call us on 1800 25 8000 to book your FREE initial packaging consultation.

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